One of the things I notice is unusual about me is that I didn't grow up with anything Santa-related. My family celebrated the giving and receiving of gifts, but it was basic and none were ever labelled as being from Santa (if you gave me a gift right now and said it was from Santa, it would be my first gift "from Santa" I've ever received). It was all just from family member to family member, no outside labels attached.
Almost a decade has passed since then, and even though I'm otherwise very acquainted with my Santa-fantasizing culture, it still feels rather foreign to me to see Santa-related decor out every year, especially as early as October, and the first thing I know about the traditions revolving around crediting the figure we call Santa for gifts every year is that, in spite of the wide-reaching style of the appeal, those traditions are seen as very age-specific or age-emphasizing no matter the generation.
That makes me wonder what are the boundaries of the norm then, since the norm was not something I was accustomed to. Is there a set edge or limit, or what's the oldest you've seen someone expect a gift-giving Santa Clause to be their gift giver, because I am curious? Or to put it another way that is practically relevant to me, if I was either a mom or a Christmas artist, at one point would you advise I stop focusing on Santa themes and focus more on general themes?