ATV Midlands (1993) by @WestKnightTV (West Knight)

The new franchise method in 1990 brought little damage to ATV, as they successfully held on to their license. Thinking no-one's bidding against them, they bet 2000 pound into the ring, the least amount paid to the government among the regions. With the resources saved, ATV streamlined their existing stripes in their 1993 package.

The new symbol was partly based on the stripes, and more from the AFD logo in the 1970s. Considering AFD was formed by EMI and ITC (which was once owned by ATV), I think this is a nice touch.

Like other regional ITV idents at the time, the 1989 network logo was featured at the bottom.

Originally posted to DeviantArt in December 2022 and reposted to Mastodon in April 2023.

© 2024 West Knight | Not to be used in minting NFTs or training AI drawing models.